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E-shop Terms


The webpage includes an electronic shop, which is the online presence of the company under the name “B&F ANONYMOS VIOMICHANIKI KAI EMPORIKI ETAIRIA ENDYMATON” and the trade name “B&F AVEE” (Tax Reg. No CY10358110G, Cyprus Tax Office for Industrial Corporations). The company's head office is located in Nea Philadelphia, Attica (10th Km Athens-Lamia National Road)..

“B&F AVEE” endeavors to provide first-class customer service on a daily basis. The creation of this particular e-shop signifies the beginning of an advanced form of communication between the company and its customers. In addition, this e-shop is intended for all internet users who wish not only to receive direct information on the company's products but also to complete a purchase through the e-shop, by means of distance online order, provided that the company has sufficient stock.

“B&F AVEE” gives attention to the direct and satisfactory customer service, operating constantly in a responsible manner on the course of its business activity and cultivating trust between the company and its customers.

The present terms fully comply with the current European and Greek legislation; users acknowledge the company’s right to modify any provisions of the present terms to the extent that such modification would neither affect legally binding obligations of either party nor affect any accomplished situations.

Website users acknowledge they have read the present terms, agree with them and undertake to comply with them. .

We feel we have the obligation to keep our customers always informed and secured. For this reason, we would like to inform our e-shop customers on the following topics:


In order to perform any transaction through the “B&F AVEE” e-shop and to make any order of the company’s products, you will be asked to provide some personal data. When you place an order, you will be asked to provide your full name and surname, the address for the delivery of products, your fixed phone number (or whichever phone number you specify), your email address and, in case you choose to use your credit card as a payment method, you will be asked to provide the card number, its expiry date as well as the 3-digit security code of your card.

Our company shall process these data in accordance with article 7Α par. 1 (b) of Law 2472/1997, in order to complete the order placed by our customers and shall in no way disclose, publish or sell these data to any third parties, except in case a legal procedure regarding the withdrawal of confidentiality is initiated (L. 2225/1994) or according to other obligations arising from the national implementation of Directive 24/2006

Your personal data shall be disclosed to the relevant bank (i.e. the credit card number) and shall be DELETED from our database immediately after the completion of your order, thus ensuring a higher level of security.


The website uses the SSL protocol of Eurobank for safe online business transactions. In this way, all credit card information is encrypted so that it may not be read or changed while transferred in the Internet.

SSL protocol (Secure Sockets Layer) is now a global Internet standard for the certification of websites to Internet users and for the encryption of data between Internet users and web servers. An SSL encrypted communication requires all information interchanged between a customer and a server to be encrypted by the sender’s software and to be decoded by the recipient’s software; in this way, personal data are protected while transferred in the Internet. Furthermore, all information sent via SSL protocol is protected by a mechanism that automatically verifies if such data have been changed while transferred.


By virtue of Directive 2013/11 / EC, incorporated in Greek Law by the Joint Ministerial Decision no 70330/2015, the mechanism of electronic dispute resolution of consumer disputes is envisaged, by the Alternative Dispute Resolution (ADR) procedure in the European Union. If the customer acting in his capacity as a “consumer” (being a natural person acting outside of his/her professional capacity) and faces any type of problem related to any purchase made from our Website, he can initiate the ADR process through the European online dispute resolution platform (platform ODR) available at


Product features and other details are available online and you can find any related information by following the search guide provided in our websites and by clicking on the name of the relevant product.


Making an order through the e-shop signifies that you enter into a distance selling agreement, which is governed by the legal frame of Law 2251/1994, as modified.

You may enter into a valid order through our e-shop provided that you are a legally capable person according to the Greek Civil Code (that is if you are eighteen years of age or older and you are not placed under judicial guardianship regarding the entering into sales agreements). Representatives of legal entities may also place orders; our company reserves the right to claim from supervisors or guardians any order made by legally incapacitated persons.

  1. You need to fill in the special form with the necessary data in order to enter into the sales agreement
  2. You also need to unreservedly accept the sales agreement terms and the terms of use by clicking the 'ACCEPT' button, as shown online to all users of our website.

It is important to specify necessarily a phone number and a valid e-mail address. Only for new customer, a phone confirmation might be needed. In case the telephone numer is not valid, or we don't have an answer to repeated calls, the order will be canceled. 

To facilitate payment for those who wish to buy products from our e-shop, offers the following payment methods:

  1. By charging your credit card. Charging of credit card takes place on the date the procedure of dispatching of products begins. Our website,, has taken all necessary precautions regarding the security of your transactions through your credit card and all credit and debit card holders are subject to validity control.
  2. By cash on delivery (Greece & Cyprus only) on the moment you will receive the ordered products. In this case, the customers will be charged the amount of 2.50 euros (VAT 24% - Greece/VAT 19% - Cyprus, is included).

Before the completion of the order, our company informs consumers though our website about the identity and address of suppliers, substantial features of the product, price, quantity, transfer costs, payment method, delivery method, duration and price of the offer, if any, and the right of withdrawal.

Upon sending of the order form, consumers receive online a copy of their order that they may save.

All prices shown under the relevant lists of each product include VAT; reserves the right to change prices without notice to the consumers.

NOTE: Non-EU Customers shall be subject to any charges that may arise from exchange rate differences, customs clearances, etc., for which our company shall bear no liability.


Delivery of products is carried out by Geniki Tachidromiki company and is free of charge in the Prefecture of Attica and the rest of Greece within 2-3 working days

For the delivery of products outside of Greece, charges shall apply as follows:

  1. For purchases over 100 €, transportation costs are free of charge.
  2. For purchases under 100 €, transportation costs shall amount to 12 € (VAT 24% is included) for standard delivery (6-7 days) and 18 € (VAT 24% is included) for express delivery (2-3 days).


    You have the right to return your order in whole or in part within a time-limit of 14 working days from the date you received it, without bearing any obligation to inform us of the reason for a return of your order. In this case you shall solely bear the immediate cost of returning the product. In case the reason for returning a product is due to a company’s error, we undertake to cover the cost of the product return.

    In order to perform your right of withdrawal, you need to fill in and sent us the special 'return form' that you can find here. You should return the product in the perfect condition in which you received it, that is to say without breaking the seal of the package and by confirming that the special signs of the product have not been removed. In addition, together with the submission of the withdrawal statement, you shall include the payment receipt. Return shall be accepted solely upon approval on behalf of the company.

    In case of a return of a product, and depending on both the method you chose to pay your order and the way such product would be returned, refund of payment shall be concluded within 8 days from the date we shall receive the product. If the reason for returning a product lies with a company's error, BSB undertakes to deliver order again at the shipping address you have specified at the company’s own expense. If customers wish to return an order where it is not the company's fault, then they shall bear the relevant courier cost. When you send us back a product, our company will receive it within 1-2 working days, for returns within Greece via GENIKI TAXYDROMIKI couriers, or within 3-5 working days, for returns outside Greece via UPS couriers. In case you choose another courier service we cannot guarantee any delivery times regarding the products you return us. When we will receive the returned product, we will immediately process your request and notify you via e-mail about the processing of said request. In an attempt to provide the best possible customer service, BSB enables you to submit online any complaint by filling in the relevant contact form that you can find here.
  2. Make sure you do not exceed 14 days from the day you received the product. Return the product in perfect condition and original packaging with all special labels (signs), return form and receipt.

    When returning a product, you can request a refund of the amount paid for it or request a replacement with another product. You can directly return the goods to the courier company Geniki Tahidromiki, as the cost of return is BGN 5.00. If you choose this service, you pay nothing to the courier, but you should note that it is at the expense of the recipient, i.e. the company BSB. We will deduct the cost of the returned goods. In case you receive the shipment with ECONT or SPEEDY, please note that the shipment must first be returned to the office of Geniki Tahidromiki in Sandanski, Bulgaria. If you want a replacement with another product, you will not be charged for the delivery of the new product. Changes to the Law on Postal Services from 07/09/2019 (No. 53) regulate the sending of international shipments, i.e. returning an item to BSB courier service to require your personal details: three names and  unified civil number.

    In case you would like to cancel your order please keep in mind that the cancellation will be accepted within 1 hour of the order completion. Beyond that point no cancellation will be accepted.
    The company cannot provide replacement service. In case consumers wish to change any product, they need to return such product to the company and make a new order. If the reason for returning a product is due to a company's error, then the company shall bear the relevant return cost. (Options for return: a) crediting of account b) refund of money)


    • As a necessary condition, the product shall be in its initial package and in the same perfect condition in which you received it, together with the relevant payment receipt, including the product’s special signs (tags).
    • When returning an item, you need to fill in and send us the “return form” that you can find here within the exclusive time-limit of fourteen (15) days.
    • All international customers can return any item for a refund, within 15 days of receiving their original order. If customers wish a refund for their purchased goods BSB will refund the price paid for the items, including sale items back to the original payment method. All returns are made at the customer's own cost as BSB does not carry any shipping or customs office responsibility whatsoever. In case the customer does not want to receive its parcel upon arrival to the shipping country BSB will refund you excluding the costs of transportation, handling, and customs office.
    • For hygiene reasons, our company shall not accept return of certain items such as swimming suits, leggings, leotards, tights and earrings.

All products returned to the BSB’s storage room undergo meticulous quality control.

For your own convenience, it is recommended to check carefully your order upon delivery and the condition of the sold product, as well as to check if the product’s package is intact so as to detect any apparent faults. In case a fault is detected in a returned product during quality control, the company undertakes to contact consumers in order to resolve the issue.

In case you wish to return any purchased products, you need to send the products to be returned to the following address:

Commercial and Garment GROUP
Tel: +302102509000


  1. Force majeure: If, due to force majeure (i.e. adverse weather conditions, strikes, etc.), we fail to deliver you the products within the set time limit, we will contact you through e-mail in order for you to confirm whether you wish the completion of your order or not, under said circumstances. BSB shall not be liable for any situation arising without its fault and shall do whatever is humanly possible for your best service.
  2. Modification of Terms: The website reserves the right to modify or renew the terms and conditions regarding transactions. The company undertakes to update the present text for any modification of or addition to the terms.
  3. Gift packaging and sending is not supported by the online store.



These terms of participation govern the BSB REWARDS loyalty scheme (hereinafter referred to as the “Program”) which has been created by «B & F INDUSTRIAL AND COMMERCIAL CLOTHING SOCIETE ANONYME” with distinctive title «B & F Group», based in Nea Filadelfia, Attica (10th km of Athens- Lamia National Road), hereinafter referred to as “B & F Group”. The Program is addressed to customers of the B & F Group's physical or online stores in order to, on the one hand, reward the members of the Scheme who choose B & F's stores for their clothing and accessories purchases with special discounts and privileges and on the other hand to record and analyze the purchases made by members, conduct a research concerning the buying tendency for the company's products, manage its products and services, manage its clientele and promote its products and services.



  1. Account-Enrollment
  1. Enrollment right: Any natural person over 16 years of age who is eligible to participate in all draws and offers included in the program (and, of course, receive the relevant prizes) can enroll as a member in the BSB Rewards Loyalty Rewards Program.
  2. Enrollment: Enrollment in the Program and activation of the membership takes place either via special spots (tablets) in the stores or online via the special form which can be found in the e-shop and in the mobile app.

During the enrollment process, the member activates its account at BSB Rewardssolely by using the mobile phone and the special confirmation code received by SMS. The connection of the phone must be registered by a mobile network operator legally established in Greece. The applicant shall declare responsibly that the information submitted by him/her is totally accurate and true. B & F is under no obligation to perform identity and authorization checks when submitting the application for enrollment.

  1. The account is strictly personal and therefore it is forbidden in any way to transfer or share it, whereas the points accumulated by the member or any privileges cannot be transferred to a third person.
  1. Account Use - Membership Obligations

Changes to the details: The member has to inform B & F of any changes to the information it has declared when enrolling in the Program, either by telephone or electronically via the e-shop (URL: Until such change is notified, each document is validly delivered to the old address or communicated by telephone at the old number.

Stores: The member of the Program is entitled to use its account exclusively at the B & F's Greek branch network.

Products: B & F shall choose at its sole discretion and shall include in the Program specific products the purchase of which will result in credit of points in the Members' Account. These products shall be notified to members within the aforementioned stores every time.

Crediting Points in the Account: When making purchases from these stores, the member who wants points to be credited to its account, is required to report to the cash desk the number of the mobile phone it has declared upon its enrollment in the Program as well as the unique member number (Member ID) which it has received upon completion of its enrollment and is available in the Information Section of its Member Account. Requests for crediting redeeming points to a member's account concerning transactions in which the person involved has not been recognized as a member of the Program, shall be considered and satisfied at B & F's sole discretion. Points shall only be credited to a member's account only when the purchases are made by it.

Preservation of Evidence: The member is required to keep proof of the purchases it makes crediting points to its account, for 18 months after each purchase. B & F is entitled at any time upon redemption of the points by the member, to request the production of such evidence in order to confirm the lawful manner of acquiring them, a right which it may exercise at its sole discretion.

Reward system: For every 1 Euro of purchases of the specific products included in the Program, the member will accumulate a) 10 points (1 Euro = 10 points) for non-discount products and b) 5 points (1 Euro = 5 points) for discount products.

Under no circumstances may the account, the number of points and the rights deriving from them be redeemed for cash.

B & F reserves the right to unilaterally modify the reward system and change or replace the rewards rate of the purchases.

Reward point validity period: The points lapse 18 months after the member's last transaction using its mobile phone number and after the member has been notified three months before.

Point Redemption - Bonuses: If a member has collected 4,000 points, it is entitled to a 10 € discount. If a member has collected 6,000 points, it is entitled to a 20 € discount. If a member has collected 8,000 points, it is entitled to a 30 € discount.If a member has collected 12,000 points it is entitled to a 50 € discount.

Receiving Bonuses: The member who accumulates as many points as required to be entitled to a discount, is informed by the shop's staff upon the current transaction or upon completion of its order from the E-Shop. Using the respective deduction, the corresponding points are deducted from the member's account.
The discount is available online in the member's e-shop account and in the mobile application.

Discount redemption: Redemption of the discount requires the reference of the mobile phone number the member has declared upon its enrollment in the program.

Each discount is redeemed in a transaction of equal or greater value exclusively at the stores or on the eShop Each gift voucher is valid for a single transaction and in every transaction only one gift voucher may be redeemed.
Final Redemption: Once points are redeemed, redemption cannot be canceled nor points returned.

Product Return: In the event that the return of a product for the purchase of which a corresponding number of points has been credited to the account is combined with a refund, the points corresponding to the amount of the refund are deducted from the total of the redeemable points. If the returned item has been purchased using a gift voucher, the voucher is not returned and a credit note of the original value of the item returned is issued. Purchases using the redemption gift voucher are excluded from the refund right.   In case of a refund, the refund is made to the payable value. In the event that a member returns all or some of the products it has bought and from which it has earned points or changes these products for others not included in the Program, then the points corresponding to the value of the products returned or changed will be deducted from its account.

Points to which the member is entitled after every transaction it carries out will be credited on the same day of the transaction. All points corresponding to each member will also be available on the same day of the transaction. When the member redeems the points corresponding to a bonus, then the points corresponding to this particular bonus are deducted.


  1. Personal Data - Obligations


B & F reserves the right to regularly inform the member by telephone, e-mail, mobile telephony (SMS) or any other appropriate means provided that the member has not opposed the receipt of relevant updates and promotional messages. This updating will concern B & F's products, offers, competitions and other promotions under BSB Rewards Program. In any case, the member reserves the right to request to opt-out by selecting the unsubscribe option in the informative email, via the personalized account on the company's website or by contacting us, while maintaining the right to select communication means for updates and promotions through its personal account at


In addition, if a member no longer wishes to receive promotional and informational material, it can withdraw its consent easily and simply:

  • Online through its personal account at
  • By sending a letter to the company under the name “B & F INDUSTRIAL AND COMMERCIAL CLOTHING SOCIETE ANONYME” with distinctive title “B & F Group” based in Nea Filadelfeia, Attica (10th km of Athens- Lamia National Road), tel. 210 250 9000 (attn. DPO) and noting its mobile phone number.

By email to the email address XXX noting its phone number



  1. Other terms

Duration of privileges: The reward scheme provides privileges to the member for as long as it is in force. B & F reserves the right to determine and change this period at its sole discretion.

Responsibility: BSB shall not be held liable for any loss or damage to the member resulting from the use of the Program nor for any unauthorized use of its account.

Modification/ Cancellation: B & F has the sole discretion and right to modify these terms and to change the Program and its structure, including the method to calculate the points and the amount of purchase rewards rate, to eliminate, terminate and cancel the Program at any time, without any warning or reason. To update the terms of use of the Program, the Member must refer to the Terms of Use for “BSB REWARDS” as posted on the company's official website. If the Member continues to use the Program's privileges and discounts, it shall be deemed to accept any modifications to the terms of use.

In the event of any conflict between the terms of use of the present and any other information provided in connection with the Program, the terms set forth herein shall prevail.

Informing Members: Any kind of announcements and notices regarding the Program shall be made by any appropriate means, using the contact details that the member has provided and/or by posting on the e-shop at and/or at B & F's stores.

B & F Voluntary Benefit: The Member acknowledges that the Program does not entail any financial or other charge for it and that it is offered by B & F as a donation. As a consequence, the member cannot have any claim against the Company with regard to the participation in the program, credit and redemption of points and the operation, modification and/or cancellation of the Program in general.

Misuse - Deactivation of an account: B & F reserves the right to terminate the account and remove the member from the Program at any time in the event of misuse or attempted deception by the member. In this case, all earned points will be deleted immediately and all privileges will be removed, without prejudice to any claims of B & F for damage compensation.

These terms are governed by Greek law and for any controversy or dispute arising out of or in connection with these terms, the courts of Athens shall have exclusive jurisdiction.

The Member declares that it has been fully aware of and accepts unconditionally the Terms of Participation in the “BSB REWARDS” Loyalty Program. At the same time, the Member declares that it has been informed of the processing of its personal data by B & F Group under this contract, through the Privacy Notice available on the company's website:

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