COOKIES POLICY

BSB Cookies Policy

This Website belongs to the company under the name “B and F Bulgaria” - trademark BSB (trade name “B and F Bulgaria Limited” Ltd., with UIC 206795073, with its seat and headquarters address in Sofia, PC 1172, Izgrev region, № 14 Sv. Pimen Zografski Str., fl. 3, office 5, (hereinafter “Company”, “B and F Bulgaria”, “we”, “us”). . The Company has adopted this Cookie Policy in respect with the www.bsbfashion.com (hereinafter “e-Shop” or “Website”). We use cookies on our Website to ensure its proper and efficient operation, to optimize your browsing experience and to provide you with all the features and capabilities of the Website.

This Cookie Policy is an integral part of the Personal Data Protection Policy and therefore of BSB's Terms and Conditions and forms an integral part thereof.

We use cookies to make it easier for you to browse our website, to understand how you interact with us, and in some cases to show you advertisements based on your browsing habits. Please read this Cookie Policy to learn more about the cookies we use, their purpose, and other information that may be of interest to you.

1. What are cookies?

Cookies are small text files that are stored on your computer or your mobile device by our website’s server when you visit a website to BSB and are used to recognize your device.

Cookies help us collect information necessary to assess the effectiveness of the Website, improve and upgrade its content, adapt it to the searches and needs of users, and measure the effectiveness of BSB's performance and display on third-party websites. None of the cookies used on the Website collect information that personally identifies you or identifies any document or file on your computer. To collect and process your personal information, please visit our Privacy Policy

The data collected by cookies may include the type of browser you use, the type of computer, its operating system, online service providers, and other similar information. In addition, the Website's computer system automatically collects information about the sites you visit and links to third-party websites that you may visit through our Website.

More information about cookies and how to manage and delete them can be found at www.aboutcookies.org.

1. Cookies

Cookies placed by the owner/administrator of the Website (www.bsbfashion.com) are called "first-party cookies". Cookies placed by third parties are called "third-party cookies". Third-party cookies are used to provide third party features or services (such as data analysis, advertising video display video) on the Website or through that. Also, depending on the duration for which they are installed in your terminal, cookies are divided into session and persistent. Session cookies are deleted once you close your browser or usually thirty minutes after your last interaction with the Website. Persistent cookies are installed for longer periods of time.

The following categories of cookies are used by BSB:

Session and persistent cookies

"Session" cookies are stored on your computer or electronic device when you visit the Website and are deleted when you leave. Persistent cookies remain on your computer or electronic device for a longer period of time, until you delete them. Examples of cookies that are necessary for us to provide services to you (cookies that are used to remember products stored in your shopping cart and are kept for 7 days) or cookies that record your behavior on the Website, such as your choices, demographic data, products you view, and other data used to create an anonymous profile.

Third-party cookies

Third parties, such as Google Analytics, may install the cookies we use. If you access third-party websites or connect to social media sites (Twitter, Facebook, YouTube) through the Website, you should be aware that these third-party websites or agencies may install cookies when you click on the relevant link. These cookies are beyond our control and are governed by the cookie policies of each third party that installs them. You should read their respective policies on their websites to understand exactly how to deal with them.

Essential cookies

"Essential" cookies are stored on your computer or device when you visit the Website and are used to ensure the smooth functioning of the Website. Accepting them ensures an optimal online experience for the user while browsing, and it is therefore recommended that you accept them.

Performance cookies

Performance cookies refer to third-party cookies (Google Analytics and Google Tag Manager) and their purpose is to statistically analyze user navigation data, optimize the way users use the Website, and better evaluate the promotions we offer. These cookies are beyond our control and are governed by the cookie policies of each third party that installs them. You should read their respective policies on their websites to understand exactly how to approach them.

Marketing cookies

Marketing cookies are third-party cookies (Google, Facebook, Contact Pigeon) and are intended to optimize our promotions based on user preferences and choices, and optimize their online visit and use of the Website. Based on the above, since there are no advertisements on our Website, our visitors may be shown relevant promotional material on third-party platforms.

Apart from absolutely necessary cookies, all other cookies are only installed subject to your consent.

1. Purpose of processing data collected by cookies.

Cookies are necessary for the functioning of our Website. The main purpose of our cookies is to improve your experience of the Website while you are browsing. For example, cookies help us remember your preferences (language, country, etc.) during your navigation and future visits. The information collected by cookies allows, among other things, the Website to be improved by evaluating the number and types of users, which adapts the Website to the individual interests of users, improves search speed, etc. In some cases, with your prior consent, we may use cookies, tags, or other similar systems to obtain information that allows us to show you advertisements from our Website or from third-party websites, or in any other way based on the analysis of your browsing habits.

When you enter the Website, only those cookies will be installed that are absolutely technically necessary for the operation of the Website, such as for example to transfer you from one page to another and to identify the default language of the Website through your IP address. For this reason, you cannot disable them. By accessing the Website, you expressly declare that you have read and understood the specific terms and conditions relating to the installation, operation and purpose served by cookies. You can edit the way cookies are installed on your terminal and browser from the settings of the browser you use; however this may affect the way in which the content of the Website is displayed and the Website itself may not perform correctly

1. Table with types of cookies

The table below lists the cookies we use on our Website, the information they collect, their purpose, and their origin:

1. How to manage and delete cookies

Most browser menus provide options for managing cookies. These options vary depending on the browser. Depending on the options offered by your browser, you can allow cookies to be installed, disable/delete existing ones, or receive notifications whenever you receive cookies. Instructions on how to manage and delete cookies are usually provided in the "Help," "Tools," or "Edit" menus of your browser. You can also find more detailed instructions at www.bsbfashion.com, which shows how to check and delete cookies on most browsers.

Please note that if you reject or deactivate cookies on our website, the functionality of our web pages may be partially affected. Also, disabling a cookie or category of cookies does not delete the cookie from your browser. This must be done by you by changing the internal settings of your browser.

If you prefer to avoid the use of cookies on this website, subject to the above limitations, you must first disable the use of cookies in your browser and then delete the cookies stored in your browser that are related to this website.  You can use this feature to avoid the use of cookies at any time. You can also manage your cookie preferences through your personal account.

1. Marketing Communication based on Marketing Cookies

In some cases we use various automated methods to track your consumer behaviour when you browse our e-Shop and make your purchases. The relevant technologies (software, analytics, automated surveys), combined with cookies installed upon your consent, help us to create your profile based on your past product choices and consumption habits, in order to draw more personalized conclusions about your needs and send you more targeted communications based on your preferences. This also helps us to continually improve the services we provide to you. Therefore:

• when you provide your consent to the use of marketing cookies by us and our partners, we will use the above data we have collected and the conclusions we have drawn about you to send you targeted marketing communications in the next online medium you visit (e.g. you may see our ads on Facebook, Google) or to send marketing communications by email, which will for example remind you that you have not completed your purchases (abandoned cart).
• If you do not accept any kind of commercial communication (either by accepting cookies or by agreeing to receive e-mails), we will not display any promotional content.

In any case, if you do not agree with the above, you can exercise your rights and ask us not to process your data (for more information, see Section - Personal Data Protection Policy).

1. Changes to our use of cookies

We may periodically change the Cookie Policy in whole or in part at our discretion. All such changes will be effective immediately upon posting the revised Policy on the Website. At the same time, a notice will be posted on our home page to notify you of the change. In any case, if you continue to use our Website and its services and our e-shop services after any such changes have been made, you will be deemed to have accepted those changes. If you do not agree to the terms of this Policy, which may be subject to change in whole or in part, you must stop using the Website and our services provided through it.

Any changes to this Policy will be posted here immediately.

1. Notice

If you have any questions about this Policy, please contact us at dpc@bsbfashion.com.

Last updated: on January 1, 2026