BSB, for the fifth consecutive year, supports MADWALK by Aperol Spritz and takes part in the Fashion Show to present its summer limited collection with a metallic themed pallet and futuristic statement designs. The well-known Greek singer Konstantinos Argyros musically supported the runaway.
BSB along with renowned singer Sakis Rouvas also took part in a special fashion charity act, which has become a tradition of the last 5 years. BSB designed a unique, fuchsia asymmetric dress that was displayed on stage by the singer’s dance team, in addition with Sakis Rouvas’s hand embroidered monogram blazer, also designed by BSB. The fuchsia dress was available for sale in limited quantities at certain BSB stores and online. Part of the revenue generated by the sale of this dress was donated to the ‘‘Elpida Vision organization’’ a non-profit organization operating as bone marrow donation bank.
BSB supports MADWALK by Aperol Spritz and takes part in the Fashion Show, presenting a unique modern collection with neon colors, specially designed denim trousers and jackets and colorful designs inspired by the modern woman as part of a wider range of the BSB Jeans collection. The pop band, Playmen and singer Christos Mastoras ( MELISSES), ropes with the BSB catwalk presenting a fantastic show.
BSB with Eleni Foureira also take part in a special fashion act. BSB creates a unique, collectible golden silk dress that was presented on the catwalk by celebrities who also support the cause. The silk dress is available in limited quantities in certain BSB stores and on the BSB online shop. A part of the revenue generated by the sale of this golden dress is donated to the charity organization “Αgkalia” that supports mothers and children.
BSB supports MADWALK by Aperol Spritz and takes part in the Fashion Show, presenting folklore, printed, lightweight fabrics, boho spirit styles and colorful designs based on vintage patterns of the 60s and 70s as part of a wider range of the BSB Gold Label collection. The pop band, Vegas, ropes with the BSB catwalk and its leading singer also wears a stunning BSB folk statement dress, which completes the whole range presented on the catwalk.
For the second consecutive year, BSB supports MADWALK by Coca-Cola light, and in collaboration with soft drinks giant, BSB creates a unique, collectible red dress that is available in limited quantities in certain BSB stores and on the BSB online shop. A part of the revenue generated by the sale of this red dress is donated to the charity program “Feel Your Heart” with the support of Coca Cola Light.
BSB sponsors the popular TV show “DANCING WITH THE STARS” for three consecutive seasons. The brand dresses all the celebrities participating in the show during their training and backstage videos, and makes its presence highly visible with strong branding in the areas where the shooting of the show takes place.
BSB supports MADWALK by Coca Cola light, and in collaboration with soft drinks giant, BSB creates a unique, collectible red dress that is available in limited quantities in certain BSB stores and on the BSB online shop. A part of the revenue generatedby the sale of this red dress is donated to the charity program “Feel Your Heart” with the support of Coca Cola Light.
BSB sponsors the TV entertainment show “DANCING ON ICE” where it dresses the participating celebrities and trainers through all their coaching and backstage videos. Branding is highly visible in the training areas and shoots of the show.
BSB cooperates with ANTENNA TV CHANNEL and the famous NEXT TOP MODEL show which is strongly connected with fashion and BSB’s target group. The winner of the show will be the model for Fall / Winter 2010-11 BSB Look Book.
Further International expansion in Moscow, Sofia, Minsk and Cyprus
BSB is the first company in Greece that created and provided a range of products made of 100% ecological and environmentally friendly materials, a fact that demonstrates the company’s social responsibility. In all the phases of the production pro-cess, these items are carefully designed for the maximum protection of the planet.
BSB is sponsoring the international film festival “PLATFORMAVIDEO” that highlights the work of young artists from around the world with particular emphasis on short and medium length films created by use of video and new media.
BSB continues its expansion and opens first store in Moscow
BSB had an active participation in the Love Telemarathon that was hosted for the second consecutive year by the ANTENNA Group for the financial support of 12 institutions fostering children. For this purpose, BSB undertook to design and exclusively sell special T-shirts in the BSB shops in Greece and Cyprus.
BSB innovates and sponsors a different type of event, a truly alternative fashion suggestion: The exhibition “... Rip & Wrap Paper Fashion!”, which is a tribute to the most original material in the history of clothing: paper. The exhibition was presented at the Benaki Museum and gave thousands of visitors the opportunity to admire 99 rare original Paper Dresses (ie disposable paper dresses of the 60s, such as «Souper Dress» in drawing of Andy Warhol).
BSB sponsors the European Water ski Championship 2006.
BSB becomes the official sponsor of the Hellenic Cancer Society, having the exclusivity in designing, producing and distributing the clothes that bear the “4 circles of life”.
BSB is the Official Sponsor of the Hellenic Gymnastics Federation. The company aspires to boost the efforts of the Greek athletes to attain the maximum distinction in the Athens 2004 Olympic Games