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Dynamic, attitude, opinion.
Youthful, modern, feminine clothes and accessories with an attitude. BSB offers quality products combined with cutting edge design for young women with style. Women who love fashion and feel attractive while enjoying their femininity. The aim of BSB is to provide a unique shopping experience.Those are the basic characteristics that the facilities here at BSB exude. At the 22,000 square meter proprietary building extends the ultramodern space of the central offices of the company, in addition to the entire philosophy of BSB!
Running since 1980, BSB nowadays holds a leading position in the industry of women’s fashion & apparel. The company today has an extensive network comprising105 exclusive BSB stores, its distribution network is also extensive, with more than 600 associated multi brand stores in major cities in Greece and abroad. The company’s international vision is expressed through an ambitious plan to operate abroad, currently having a strong presence in a total of 21 countries.
The company’s headquarters are located in privately owned premises in Athens, in a total surface of 22,000 squares meters. The unique building with the sophisticated areas expresses the whole philosophy of BSB! The modern architectural spaces constitute an important prerequisite for the company directly linked with the look and aesthetics developed for the brand.
The target group of BSB is women between 18 to 34 years who love fashion, live a modern lifestyle and want to express their personality and their femininity through their wardrobe choices.
The undoubted quality of the end product, a result of the high standards set by BSB, combined with design, production flexibility and planning are the fundamental elements of brand excellence.
These are the key points that have enabled BSB to infiltrate and establish itself in a strong competitive environment in which BSB already holds a dominant position.
In BSB shops, the experienced and well-trained staff will guide you into the fashion industry, and even more specifically into that of women’s clothing. You will be informed about the new fashion trends and helped out with smart styling tips you can then customize into your own style and taste.